VISIT SALT LAKE: INSTANT EXPERIENCE

I had the incredible opportunity to collaborate on this social ad from concept to execution. I animated and composited for this piece.

THE ASK

To tell an attendee’s story from start to finish. The Instant Experience should touch on some key elements and attractions of Salt Lake City, highlighting the attendee experience.

DELIVERABLES

The final deliverables for this project was a social-ready interactive ad for Facebook.

ANIMATED ELEMENTS

Once the illustration portion was taken care of, I was able to focus on animating. For this portion of the project I was able to explore the native tilt-to-pan elements present in Facebook’s Instant Experience ad format. I created two animations utilizing my traditional animation background as well as my rigging and motion graphics capabilities. The programs used to execute these pieces were Adobe Animate and After Effects.

INSTANT EXPERIENCE FRAMES

Due to time restrictions in terms of deadline, part of the challenge was creating elevated content in the span of 32 hours. I found an online resource* created by Pablo Stanley to cut down on hours that otherwise would have been spent on illustrations. I used Pablo’s modular illustrations to create a character and I used Photoshop to merge the character into the scenes. One of Sparkloft’s talented designers then compiled/formatted the images and videos and incorporated the text design elements.