TIKTOK SHOP: DIGITAL DISPLAY

I animated this large digital display for TikTok Shop in collaboration with the design team at Groundswell Experiential, to be used for an activation event. Designs were created by Taylor Richmond.

BEHIND THE SCENES

For abstract pieces such as this one, I like to sketch out a rough idea of the movements I want to make. From there I take apart the design files to make sure all of the pieces I want to animate are adjustable to my liking. I used a lot of classic animation techniques such as smearing, squash and stretch, and overshooting to make this animation feel bubbly and lively. I also implemented the use of 3D cameras to give it a more dynamic feel.


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VANS + FAT TIRE COLLAB VIDEO

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ADIDAS: SIZZLE REEL